Inc.com's two current articles on the AR market not only mention DFM's work on St. Pete/Clearwater Area’s innovative marketing postcard, but list it as one of their favorite campaigns.
Titled "Two Treasures," the interactive postcard lets potential tourists virtually visit some of the must-see sites. This is just one more example of how the burgeoning field of augmented reality is reaching consumers in unprecedented ways.
According to the first Inc.com article, the AR market will hit $350 million domestically in 2014, nearly 50 times the 2008 level.
In the second article, which lists Inc.com's top five campaigns, DFM stands like the proverbial David among Goliaths such as BMW, Unilever and Stella Artois.
See the coverage at: http://www.inc.com/guides/201104/how-to-use-augmented-reality-in-advertising.html and http://www.inc.com/ss/5-augmented-reality-campaigns-we-love?nav=fly#2
