Blog Archive

Blog Archive

Blog Archive 2012

Posted on Friday, August 10, 2012
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text that is the main content of a given page or document and sets the visual and emotional tone for the look of the page

use it in real life: A page in a magazine may have a main story, two sidebars and a callout. The main story is the body text or copy.

Posted on Thursday, May 24, 2012
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Create a "sticky" homepage to increase conversions, reduce bounce

How many times has this happened to you: You click on a link, land on a homepage, and suddenly you are a deer in the headlights, staring at a page with so much clutter you have no idea where to go to get the information you are looking for? Your eyes roll around the page trying to find something that makes sense, your mouse-finger is poised and ready to bounce you back to search. You give it approximately 5 seconds and click! you're gone. The site not only lost your interest, it lost your business. For good. 

Ban the...
Posted on Tuesday, May 22, 2012
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the heaviness or thickness of the strokes of a letterform that can be expressed as light, regular, bold, extra bold, etc.

use it in real life: Varying the weight of type can add style to a layout or solve a compositional issue. Also it can address a content or structural issue in which the text requires a specific type treatment for tone of voice, quotations, or folios.

Posted on Wednesday, May 2, 2012
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the last line or the last few words of a paragraph that appear at the top of the next column or page; the first line of a paragraph that appears at the bottom of the column or page; a word on its own line at the end of a paragraph

use it in real life: No one source seems to agree on the difference between a widow and an orphan, but all designers agree that these pieces of text that sit alone can make stories difficult to read and layouts look awkward. They can be dealt with by either editing the text, or by adjusting the spaces between letters and words called "tracking".

Posted on Saturday, March 24, 2012
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This week Boost welcomed Larry Bierman, CEO of Accommodation Solutions to the studio. Larry is also chair of the Longboat Key Chamber Small Business Council and he came over to discuss a new seminar series he is developing for the Chamber. The first seminar will be a breakfast for members in the hospitality industry and he asked us if we would give a presentation on website design and development. We thought it was a great idea and agreed to participate.

Our client, Carpe Diem Guesthouse and sister-property Namaste Spa, from Provincetown, MA would be an ideal example for the...

Posted on Wednesday, March 14, 2012
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The art or process of arranging text and/or pictures on a printed or electronic "page". The layout establishes the overall appearance, relative importance, and relationships between graphic elements to achieve a balance of information for maximum appeal, effectiveness, or impact. Often alternative layouts, or roughs, are prepared to explore different arrangements before the final layout is chosen. Both design and production may be achieved using hand tools or page layout software.

use it in real life: Designers show layouts to clients so they can see various design ideas and the way...

Posted on Saturday, February 11, 2012
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Historically, a font is a given alphabet and its associated characters of a single size and style containing all the letters, numbers, and marks needed for typesetting. This used to be an actual box that held the pieces of lead and wood of a particular typeface. These pieces of type would be arranged on strips of metal that would determine the spacing above and below each row of type in a paragraph, called "leading". The physical weight and size of these pieces would prohibit storing all of them in one font box. Now type is held in a font folder on a computer, and it can hold all the...