How many times has this happened to you: You click on a link, land on a homepage, and suddenly you are a deer in the headlights, staring at a page with so much clutter you have no idea where to go to get the information you are looking for? Your eyes roll around the page trying to find something that makes sense, your mouse-finger is poised and ready to bounce you back to search. You give it approximately 5 seconds and click! you're gone. The site not only lost your interest, it lost your business. For good. 

the last line or the last few words of a paragraph that appear at the top of the next column or page; the first line of a paragraph that appears at the bottom of the column or page; a word on its own line at the end of a paragraph

use it in real life: No one source seems to agree on the difference between a widow and an orphan, but all designers agree that these pieces of text that sit alone can make stories difficult to read and layouts look awkward. They can be dealt with by either editing the text, or by adjusting the spaces between letters and words called "tracking".

The art or process of arranging text and/or pictures on a printed or electronic "page". The layout establishes the overall appearance, relative importance, and relationships between graphic elements to achieve a balance of information for maximum appeal, effectiveness, or impact. Often alternative layouts, or roughs, are prepared to explore different arrangements before the final layout is chosen. Both design and production may be achieved using hand tools or page layout software.

use it in real life: Designers show layouts to clients so they can see various design ideas and the way...