Posted on Wednesday, October 16, 2013
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Chris Laney | boostDFM

When I started at DFM nearly two years ago, I thought I knew what my position was about. I assumed based on my past experience, that I would go into the community and help market DFM and be in charge of all sales inquires. While that’s still a piece of my job, what I fell in love with was project management.

The great thing about DFM and its relationship with their employees is that we are allowed to figure out what we want to do in our constantly changing environment. While all of our team members have the understanding that we must work together to complete the needed task on a project, we are always looking for opportunities to personally discover what we love to do.

Within the first few months I discovered a hole in what we did at DFM: we didn’t really have a clear method on project management. I quickly discovered that I love managing projects, making clients happy, dreaming up possibilities with clients, and ultimately providing them with a great experience from...

Posted on Wednesday, October 9, 2013
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Nicole Apostle nicoleblog_0.png | boostDFM

Roughly six months ago, I had reached the point that most millenials know well at a job: I felt unappreciated, undervalued, and tired of the monotony of a cyclical, conventional job. I was in marketing, which sounds fun in theory. Marketing has branded itself (see what I did there?) to be this exciting, creative field. But, when you’re put in a box and not allowed to explore the limits - as you often are as a youngin’ at any established company - it’s incredibly stifling.

Thankfully, my friends at Digital Frontiers Media were expanding and offered me my current position in web development. Because of an internship I had in college, (and from being a nerdy teenager), I had a lot of HTML and CSS experience, and, being in marketing, I had worked with content management systems and development houses before.

At DFM, I do Drupal site building and theming. Now my days are filled with challenging problem solving, learning new languages, and thinking from all directions. I am...

Posted on Friday, May 10, 2013
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digiBiz Instagram digibiz4site_2.png | boostDFM

Instagram outpace Pinterest in growth among fortune 100 companies

According to Simply Measured, new research shows that Instagram is the fastest growing social platform in the past year. Instagram’s year-over-year growth by Fortune 100 companies was 14% compared to Pinterest that came in around 10%. Also, compared to Google+’s 10%, Twitter’s 0%, and Facebook’s -1%. Companies that have seen major growth on Instagram are companies like Starbucks, Nike, and MTV with each over 1 million followers. MTV’s latest success story was the pictures posted surrounding the Movie Awards.

Facebook’s Graph Search Optimization

Since Facebook’s major search launch, people are still trying to figure out how to use it. More importantly, companies are trying to figure out how to get their pages to the top of the search list. Unlike Google Search, Facebook has a different algorithm that companies should be focused on. Here are five key metrics...

Posted on Thursday, May 9, 2013
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cannon images.jpeg | boostDFM

Sarasota—Luxury custom homebuilder John Cannon Homes, Inc. has recently named local award-winning branding-firm Boost Studio as its new agency of record for branding and strategic communications.

“We needed a partner who believes in the same extraordinary level of quality for their clients as we do for each home we build,” said John Cannon, owner and president of John Cannon Homes. “We also love the fact that Boost Studio is a locally-owned business...

Posted on Thursday, April 25, 2013
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google-glass.jpg | boostDFM

Google Glass is less than a year away

The highly anticipated Google Glasses are about a year away from regular distribution. There is no doubt the $1500 price tag may send people away, but with the buzz currently all over the internet it seems that this could be a bigger success than analysts might have thought. Google Glasses, also known as “Glass,” sent out beta version of the glasses to some select developers and users to start testing. Developers are being encouraged to start developing apps for the device. However, regulators are already fighting to ban the glasses since you can be recording without anyone realizing that you are recording. In fact, a bar in Seattle last month bans the glasses from being worn inside. Google says they are committed to developing social etiquette and helping in cases were privacy could be compromised. Even with the $1500 price tag, do you think you will buy them?

Windows tablets tackle market share...

Posted on Thursday, February 28, 2013
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Regional branding firm Boost Studio was recently honored by the American Advertising Federation – Suncoast for excellence in advertising design. Boost was awarded the top-level Gold ADDY award and the best-in-category AMY Award for sales promotion during the 2012 calendar year.

“It’s humbling to win Gold every year we've entered,” said Christine Koch, CEO of Boost Studio. “Our clients place a lot of trust in us, and these awards reflect the strength of Boost Studio’s creative abilities.”

The company received two other awards for both local and regional integrated...

Posted on Friday, February 15, 2013
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Search SEO search.png | boostDFM

Page Ranking is one of the most popular discussions when considering a new website. In fact, if I hear another CEO try to explain the importance of SEO to me one more time, I may shoot myself in the arm because it would be less painful. (Insert political joke here). Most companies look to the developers for making their website “#1 on Google” through the use of meta-tags, unique URLs, and other old development tactics that helped before CMS’s did it all for you. Successful SEO isn’t from your development.

Although it’s still important, it’s all about your social media and how it’s intertwined through your website. Here’s some important information in regards to social media and its affects on search. There are roughly 1.5 Billion social accounts by Facebook, Twitter, LinkedIN and Google+ users. 3.3 billion pieces of content are shared on Facebook each month and there are over 5 billion Google +1’s a day. A majority of content created on the Internet each day is from social...

Posted on Monday, February 11, 2013
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The invisible line upon which most letters rest and below which a letter's descenders extend.

see also: descender  

Posted on Wednesday, February 6, 2013
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digiBiz Samsong Instagram digibiz4site_2.png | boostDFM

Why we still need Apple & Microsoft

A shocking moment happened with me this week after purchasing my first mac laptop in 5 years. I purchased the new macbook pro with retina display and after opening it up, the first website I visited was Ask any designer, developers, mac-enthusiast, when it comes to Apple products, we’re all in. However, I still find the Microsoft Office product superior than the apple office-like product. This made me realize just how important both companies are in the technology industry. When it comes to operating systems, the Mac OS is far superior although Windows 8 shows an innovative approach to making a great product. The benefits of owning a PC are the amount of programs that don’t run on Mac yet. However, Mac users experience a lot less virus and malicious activity on their computers. I believe computers connect with a person’s personality. You can learn a lot about a person based on the computer they own. But as shocking as...

Posted on Monday, January 21, 2013
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Although they are different from one another, microsites and landing pages can be used in conjunction with search engine optimization, search engine marketing and online advertising for more targeted content.

Landing Pages

Usually only one page, landing pages are important for lead-generation as they lead the visitor to take an action. Essential to the success of direct marketing campaigns such as pay per click search engine marketing, direct mail, print advertising, etc., we use and test many different landing pages through A-B testing or Multivariate testing in order to optimize conversion rates.


A microsite also converts site visitors into leads, but a microsite does this through a more content-heavy approach, which offers enhanced search engine optimization opportunities over and above the landing page. The SEO advantage is in having a number of topic-specific pages with more original content, and the more content your...


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