Visit St. Pete/Clearwater challenged us to create a new way to attract visitors to the area that would be more engaging than travel brochures. Through the use of the cutting-edge technology Augmented Reality (AR), Digital Frontiers Media developed a 3-D experience that allows visitors to interact with the area's natural and cultural highlights.
By simply placing a printed "marker" in front of a computer webcam, visitors can take a 3-D "Two Treasures Tour" of the area's beaches and museums from the comforts of their home. Each stop includes clickable icons with fun facts, travel tips, images and links for more information. Destinations outlined on a nearby sign post provide the visitor with a map to navigate through the sights.