Augmented Reality (AR) Apps, Marketing, and Advertising
Experts in Augmented Reality and other interactive and innovative new technologies
Digital Frontiers Media pioneered the use of Augmented Reality (AR) for marketing and advertising back in 2009 but has been working with the technology since 2005. AR literally "augments" your view of the real world through the use of a computer-generated overlay which enhances your perception. This innovative technology creates a highly interactive and digitally-enhanced experience that no print marketing or ordinary website can offer. From tourism to information signage, shopping to gaming, nearly every market can benefit from the ability to place computer-generated graphics in a customer's field of vision. And AR can be used on any device, from smartphone to tablet, laptop to desktop. If you're looking for an Augmented Reality developer for your next series of interactive digital marketing or advertising campaigns, please call on us. We're located in Lakewood Ranch but serve southwest Florida including Sarasota, Tampa, and Orlando, as well as out-of-state and international clients.
Digital Frontiers Media uses Augmented Reality to create successful interactive digital marketing and advertising campaigns
An excellent application of AR in interactive digital marketing is the successful project developed by Digital Frontiers Media for Visit St. Pete/Clearwater Convention and Visitor's bureau: Digital Frontiers Media created a 3-D "Two Treasures Tour" so potential visitors to the area could explore museums, beaches, and other natural and cultural highlights from the comfort of their homes. Each "stop" on the tour offers clickable icons with fun facts, travel tips, images and links for more information. Destinations are featured on a signpost that provides visitors with a map and navigation to other sights. This new approach complements the CVB website and Visitors Guide and provides an interactive way to promote the area.
There are many other possible applications for AR in marketing and advertising such as:
- shoppable windows with products that come alive in your hand
- view building materials, furniture, and fixtures virtually in your own home before you make a purchase
- 3-D walkthroughs of new homes or apartments
- make print ads and billboards more interactive and fun
For fresh marketing ideas with new technologies that create an interactive experience and drive engagement, contact Digital Frontiers Media’s Augmented Reality experts and they will make sure your customers see your vision as clearly as you do.
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