Digital Frontiers Media Taps Chris Laney to Lead Sales and Marketing

Chris Laney Shamrock Group | boostDFM

March 26, 2012 (Sarasota, FL)—Chris Laney, formerly VP of Marketing for Shamrock Media Group, has left his position to head the new marketing/sales division of Digital Frontiers Media.

“We are excited to welcome Chris to our team,” said DFM President Stephen Barker. “His experience and marketing savvy will be critical as we move to the next level.”

Laney brings with him an impressive record of accomplishments. At 17, he was the youngest Marketing Director in the history of Chick-Fil-A where he worked with area stores to grow community presence. He then became on-air talent for Lightforce Radio on WJIS The Joy FM before moving off-mic to become digital strategist for The Radio Training Network. In that position, he developed digital media and on-air packages for partners.

Later, Laney started Laney Media Group (LMG), a successful marketing, design and PR firm with clients including Chick-Fil-A, SignZoo, The Bradenton Herald and The Joy FM. In 2010 Laney moved to Nashville, joining Shamrock Media and helping to rebrand the company as a full-service artist development company and build it into one of the leading radio marketing companies in the country.

“I have known Stephen Barker for a few years now and his passion for digital development and understanding the importance of value, integrity and hard work goes beyond many I have found in my career,” said Laney. “I am honored to work under someone as intelligent and hard working as Mr. Barker.”

Laney will report to President Stephen Barker.

Digital Frontiers Media (DFM) is an award-winning multimedia production company based in Sarasota, Florida that specializes in projects where technology, content and interactivity intersect. DFM develops eye-catching interactive media, national attention-getting websites, and custom programming services, including Augmented Reality (AR) and mobile apps. DFM specializes in the "freakishly brilliant" Drupal open source Content Management System (CMS) and building projects that draw upon multiple disciplines to provide superior user experiences.

President Stephen Barker founded DFM in 2007 to provide cost-effective excellence to web and interactive multimedia clients. Stephen was named one of 2010’s “25 People to Watch” in the July issue of Biz941 magazine. Stephen holds a Master's degree for his work in Augmented Reality (AR) and Tangible User Interfaces (TUIs) and has over 5 years of experience in these technologies along with building physical computing systems using sensors, video analysis, servos, and other novel input-output devices. DFM can be found online at