The art or process of arranging text and/or pictures on a printed or electronic "page". The layout establishes the overall appearance, relative importance, and relationships between graphic elements to achieve a balance of information for maximum appeal, effectiveness, or impact. Often alternative layouts, or roughs, are prepared to explore different arrangements before the final layout is chosen. Both design and production may be achieved using hand tools or page layout software.
use it in real life: Designers show layouts to clients so they can see various design ideas and the way the piece will look when finalized. Some layouts can be very " loose" or "rough", often called "comps", or they can be "tight" or "polished" depending on the level of work required to successfully express a visual idea.
see also: comp