Blog Archive

Blog Archive

Blog Archive 2014

Posted on Tuesday, August 12, 2014
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Digital Presence Management | boostDFM

BoostDFM now offers expertise in digital presence management and online public relations services. Even if you carefully monitor and maintain your website and business social media pages, your online presence is constantly being updated by other people - thanks to services such as listings sites, reviews apps and more. Fortunately, there are measures you can take to maintain these outlets, and BoostDFM is excited to offer a variety of management services.

Every business is different and has unique needs. We tailor each presence management package to fit our clients, but a sample of...

Posted on Friday, July 18, 2014
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With thousands of organizations trying to get into donors' pockets, it's no longer enough to write a case and hope people feel your mission. A beautiful and responsive capital campaign website is one of the most important pieces of the development and fundraising puzzle. It is imperative to effectively design your capital campaign's website appropriately so important donors can quickly and clearly see your vision -- and donate with the touch of a button.

When thinking about marketing your campaign, branding is key. With regard to a capital campaign, a brand is not just the standard...

Posted on Sunday, June 15, 2014
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 | boostDFM

Khameleon Software has been a loyal client for over ten years. In that time we have designed and redesigned their website and now that the focus of their business has changed, they asked us to give them a more modern look with the flexibility of responsive design.

The old website featured Khameleon's three vertical markets: furniture business dealer systems, technology services, and service systems. The new focus is on furniture business dealers and client testimonials. So we began our redesign with the homepage and created a rotating slide show banner to showcase client...

Posted on Wednesday, April 30, 2014
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 | boostDFM

The Fourth District American Advertising Federation has awarded boostDFM an ADDY for the FrameItAll Garden Framer Web App for interface and navigation. The Fourth District includes advertising professionals from around the state, Caribbean and the Virgin Islands. 

This announcement follows boostDFM's unprecedented win of 29 ADDYs at the AdFed Suncoast gala in February this year. Our work for FrameItAll won Gold Awards for "Best Responsive Website", "Best Consumer Website",  "Best Consumer Outlets", "Best Web App" and a Silver Award for "Best Digital App".

 

Posted on Friday, April 25, 2014
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What is a responsive website? 

As the name suggests, a responsive website is designed and coded to respond to the device it's displayed on. A responsive site not only automatically resizes a full-size website to fit your device, it reconfigures and simplifies the elements for optimal viewing and easier navigation, and speeds loading time to create an enjoyable online user experience.

I don't have a responsive website. Why do I need one?

It's a fact that more and more online visitors are coming to your website via mobile devices. If your website is not responsively designed, it may...

Posted on Monday, April 14, 2014
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 | boostDFM
Back to the beginning

In 2009, before Steve and I started our own studio, we stayed at the Carpe Diem Guesthouse in Provincetown, Ma. This was an extraordinary property with very ordinary marketing that did not reflect the world class level of the Inn. As a test to see if Steve and I could work together successfully as a team, we decided to redesign the Inn's marketing for free. We didn't let the owners know what we were up to, just in case we never produced anything worthwhile. We worked on Carpe in-between projects and in our spare time. Within six months we had created new branding for...

Posted on Friday, March 21, 2014
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 | boostDFM
The Facelift

Updating your look to a more modern image is the most common reason companies give their brand a facelift. But refreshing a recognizable brand is more involved than one might think. Certainly, choosing the right designer to perform the nip and tuck is an important element for success. Here are a few other factors to consider:

Strategy

Companies have many reasons for updating their brand: revising the old look before it becomes outdated, increasing attention to generate sales, or even fixing a problem with the existing brand. Whatever the reason, the strategy should...

Posted on Tuesday, February 25, 2014
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 | boostDFM

New digital marketing agency boostDFM made their presence known with an unprecedented showing at AdFed Suncoast’s annual competition, or ADDYs, taking home awards for branding, website design and mobile/desktop apps.

The evening saw many firsts, not only for the agency, but for the ADDYs as well. BoostDFM took home 29 ADDYs (including two “Best in Category,” or AMY awards, for website design and branding), more than any other single agency, and was the only agency to win for mobile/desktop applications. BoostDFM demonstrated a literal Midas’ touch, taking the gold for every website...