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Posted on Friday, July 18, 2014
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With thousands of organizations trying to get into donors' pockets, it's no longer enough to write a case and hope people feel your mission. A beautiful and responsive capital campaign website is one of the most important pieces of the development and fundraising puzzle. It is imperative to effectively design your capital campaign's website appropriately so important donors can quickly and clearly see your vision -- and donate with the touch of a button.

When thinking about marketing your campaign, branding is key. With regard to a capital campaign, a brand is not just the standard logo, typefaces, and color palettes. Of course it is important to look professional and appealing; but the emotional story you are telling your donors is the real brand. A capital campaign website must be clear and concise and it must convey these ideas and feelings within seconds of visitors landing on the page. Three things to think about when creating your site:

Finding a way to quickly and...
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