As a digital agency, our team members have been privy to the “back end" of dozens of other developers' websites. Content management systems (CMS)’s such as Drupal, Wordpress, and Joomla can be built in thousands of ways. One thing we get to see from behind these curtains is the huge difference between a good, architected, user-friendly administrative end, and a back end that ends up creating more work for busy marketing teams. It is very easy for developers to offer a budget-build "content management system" that doesn’t actually manage content at all. It's an important distinction; a site that lets users update their own website without code is not necessarily a "content management system."

An example of such a site is one that we manage for a client. After paying another agency for a content management system, our clients were still having a hard time updating their website and turned to boostDFM for help with their website and the digital side of marketing. After checking out their site's data structure, we were shocked to learn that this site was built within the past year. The data structure doesn’t make much sense, the code that is supposed to make the site responsive is faulty, and there are several unnecessary loopholes for a webmaster to jump through before any of the content can be edited. Although yes, someone can manage the site without much coding, the site is not setup for success with regard to frequent updating, SEO, data archiving, and ease of use.

At boostDFM, we like to make things as easy as possible for our clients, utilizing best practices for all of the above. Our sites are architected specifically for the designs and functionality we create hand-in-hand with our clients, while still maintaining flexibility for future features and phases down the road as technology evolves. The experience of managing a site shouldn’t be difficult, or a chore that gets put off. If you have a site that is outdated because it’s difficult to update, please let us know. We offer services to help maintain sites that aren’t easy to update, as well as discounted options for our clients to upgrade to a much friendlier website down the road.