Blog Archive
Blog Archive 2013
Regional branding firm Boost Studio was recently honored by the American Advertising Federation – Suncoast for excellence in advertising design. Boost was awarded the top-level Gold ADDY award and the best-in-category AMY Award for sales promotion during the 2012 calendar year.
“It’s humbling to win Gold every year we've entered,” said Christine Koch, CEO of Boost Studio. “Our clients place a lot of trust in us, and these awards reflect the strength of Boost Studio’s creative abilities.”
The company received two other awards for both local and regional integrated campaigns....
Page Ranking is one of the most popular discussions when considering a new website. In fact, if I hear another CEO try to explain the importance of SEO to me one more time, I may shoot myself in the arm because it would be less painful. (Insert political joke here). Most companies look to the developers for making their website “#1 on Google” through the use of meta-tags, unique URLs, and other old development tactics that helped before CMS’s did it all for you. Successful SEO isn’t from your development.
Although it’s still important, it’s all about your social media and how it’s...
The invisible line upon which most letters rest and below which a letter's descenders extend.
see also: descender
A shocking moment happened with me this week after purchasing my first mac laptop in 5 years. I purchased the new macbook pro with retina display and after opening it up, the first website I visited was Microsoft.com. Ask any designer, developers, mac-enthusiast, when it comes to Apple products, we’re all in. However, I still find the Microsoft Office product superior than the apple office-like product. This made me realize just how important both companies are in the technology industry. When it comes to operating systems, the Mac OS is far superior...
Although they are different from one another, microsites and landing pages can be used in conjunction with search engine optimization, search engine marketing and online advertising for more targeted content.
Landing PagesUsually only one page, landing pages are important for lead-generation as they lead the visitor to take an action. Essential to the success of direct marketing campaigns such as pay per click search engine marketing, direct mail, print advertising, etc., we use and test many different landing pages through A-B testing or Multivariate testing in order to optimize...
A 2-D structure made up of intersecting vertical and horizontal lines used in page layout for print or web. This structure allows the designer to organize type and images in a logical format.
see also: layout