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With thousands of organizations trying to get into donors' pockets, it's no longer enough to write a case and hope people feel your mission. A beautiful and responsive capital campaign website is one of the most important pieces of the development and fundraising puzzle. It is imperative to effectively design your capital campaign's website appropriately so important donors can quickly and clearly see your vision -- and donate with the touch of a button.
When thinking about marketing your campaign, branding is key. With regard to a capital campaign, a brand is not just the standard logo, typefaces, and color palettes. Of course it is important to look professional and appealing; but the emotional story you are telling your donors is the real brand. A capital campaign website must be clear and concise and it must convey these ideas and feelings within seconds of visitors landing on the page. Three things to think about when creating your site:
- Finding a way to...
Khameleon Software has been a loyal client for over ten years. In that time we have designed and redesigned their website and now that the focus of their business has changed, they asked us to give them a more modern look with the flexibility of responsive design.
The old website featured Khameleon's three vertical markets: furniture business dealer systems, technology services, and service systems. The new focus is on furniture business dealers and client testimonials. So we began our redesign with the homepage and created a rotating slide show banner to showcase client success stories right upfront. These banner photos and quotes will change regularly to keep the site...
The Fourth District American Advertising Federation has awarded boostDFM an ADDY for the FrameItAll Garden Framer Web App for interface and navigation. The Fourth District includes advertising professionals from around the state, Caribbean and the Virgin Islands.
This announcement follows boostDFM's unprecedented win of 29 ADDYs at the AdFed Suncoast gala in February this year. Our work for FrameItAll won Gold Awards for "Best Responsive Website", "Best Consumer Website", "Best Consumer Outlets", "Best Web App" and a Silver Award for "Best Digital App".
What is a responsive website?
As the name suggests, a responsive website is designed and coded to respond to the device it's displayed on. A responsive site not only automatically resizes a full-size website to fit your device, it reconfigures and simplifies the elements for optimal viewing and easier navigation, and speeds loading time to create an enjoyable online user experience.
I don't have a responsive website. Why do I need one?
It's a fact that more and more online visitors are coming to your website via mobile devices. If your website is not responsively designed, it may appear to the user as a tiny version of your full-size site. Users are then faced with having to painstakingly move around the page, enlarging sections as they go, or they get frustrated and bounce off in search of another site that is more viewer-friendly. A responsive site offers a positive user experience across all devices and screen sizes. This is important...
Back to the beginning
In 2009, before Steve and I started our own studio, we stayed at the Carpe Diem Guesthouse in Provincetown, Ma. This was an extraordinary property with very ordinary marketing that did not reflect the world class level of the Inn. As a test to see if Steve and I could work together successfully as a team, we decided to redesign the Inn's marketing for free. We didn't let the owners know what we were up to, just in case we never produced anything worthwhile. We worked on Carpe in-between projects and in our spare time. Within six months we had created new branding for the inn and its sister-property Namaste Spa, along with a new website, brochures, advertising, signage, and merchandising. We sent the owners our presentation and they...
The Facelift
Updating your look to a more modern image is the most common reason companies give their brand a facelift. But refreshing a recognizable brand is more involved than one might think. Certainly, choosing the right designer to perform the nip and tuck is an important element for success. Here are a few other factors to consider:
Strategy
Companies have many reasons for updating their brand: revising the old look before it becomes outdated, increasing attention to generate sales, or even fixing a problem with the existing brand. Whatever the reason, the strategy should drive the design and not the other way around. A brand is more than just a pretty logo and needs to accurately represent the company's vision, values and mission to build strong brand equity with consumers. A company must also consider its reputation and make certain it is sending the right message with design elements, images, and language.
Consumer Opinion
Consumer...
New digital marketing agency boostDFM made their presence known with an unprecedented showing at AdFed Suncoast’s annual competition, or ADDYs, taking home awards for branding, website design and mobile/desktop apps.
The evening saw many firsts, not only for the agency, but for the ADDYs as well. BoostDFM took home 29 ADDYs (including two “Best in Category,” or AMY awards, for website design and branding), more than any other single agency, and was the only agency to win for mobile/desktop applications. BoostDFM demonstrated a literal Midas’ touch, taking the gold for every website entry they had in contention. The gold ADDY winners go on to compete at the district level.
List of Awards: 12 Gold Awards, 2 AMY Awards, 15 Silver Awards
John Cannon Homes:
"Best Responsive Website" - AMY/Gold
"Best Consumer Website" - Gold
"Best Packaging DVD" - Silver
"Best Consumer Trade Magazine Ad" - Silver
...
RGB stands for "Red, Green, Blue" and refers to the three colors of light that mix together to form any color. TVs and computer monitors use RGB to create the images you see on the screen.
A raster image is a way to represent photos or illustrations as digital images. If a raster image is enlarged too much, it will appear to be jagged, fuzzy or low quality. Vectors use points, lines, curves, and shapes to represent images in computer graphics. Vector graphics can be enlarged without a loss in image quality.
use it in real life: Lets say you have a logo thats a vector file and a photo image thats a raster file. Now lets say you want them to be used in a print ad. Based upon its resolution, the photo can only be enlarged so much and then it will loose its image quality and become jagged or "bitmapped". It also cannot be easily reproduced on surfaces like a t-shirt or a hat. The logo can be enlarged as much as is required and not loose its image quality. Also, the vector image can be easily reproduced on all types of surfaces. This is why designers want to create logos that are vector files,...
The quality of an image and how well it reproduces. In printing, it refers to the number of Dots Per Inch (DPI) printed on a page. Generally, the more dots per inch, the better quality the image. In websites, it refers to Pixels Per Inch (PPI) on the screen.
use it in real life: Designers working in print are always wanting "hi-res" or high resolution image files because printing requires resolution or more dots per inch (DPI) to make it appear sharp and in focus than an on-screen image. Printing requires 300 DPI vs 72 PPI or Pixels per inch for monitors, TVs or other screens.
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