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Posted on Wednesday, April 30, 2014
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 | boostDFM

The Fourth District American Advertising Federation has awarded boostDFM an ADDY for the FrameItAll Garden Framer Web App for interface and navigation. The Fourth District includes advertising professionals from around the state, Caribbean and the Virgin Islands. 

This announcement follows boostDFM's unprecedented win of 29 ADDYs at the AdFed Suncoast gala in February this year. Our work for FrameItAll won Gold Awards for "Best Responsive Website", "Best Consumer Website",  "Best Consumer Outlets", "Best Web App" and a Silver Award for "Best Digital App".

 

Posted on Friday, April 25, 2014
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What is a responsive website? 

As the name suggests, a responsive website is designed and coded to respond to the device it's displayed on. A responsive site not only automatically resizes a full-size website to fit your device, it reconfigures and simplifies the elements for optimal viewing and easier navigation, and speeds loading time to create an enjoyable online user experience.

I don't have a responsive website. Why do I need one?

It's a fact that more and more online visitors are coming to your website via mobile devices. If your website is not responsively designed, it may appear to the user as a tiny version of your full-size site. Users are then faced with having to painstakingly move around the page, enlarging sections as they go, or they get frustrated and bounce off in search of another site that is more viewer-friendly. A responsive site offers a positive user experience across all devices and screen sizes. This is important...

Posted on Monday, April 14, 2014
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 | boostDFM

Back to the beginning

In 2009, before Steve and I started our own studio, we stayed at the Carpe Diem Guesthouse in Provincetown, Ma. This was an extraordinary property with very ordinary marketing that did not reflect the world class level of the Inn. As a test to see if Steve and I could work together successfully as a team, we decided to redesign the Inn's marketing for free. We didn't let the owners know what we were up to, just in case we never produced anything worthwhile. We worked on Carpe in-between projects and in our spare time. Within six months we had created new branding for the inn and its sister-property Namaste Spa, along with a new website, brochures, advertising, signage, and merchandising. We sent the owners our presentation and they...

Posted on Friday, March 21, 2014
Blog Categories:
 | boostDFM

The Facelift

Updating your look to a more modern image is the most common reason companies give their brand a facelift. But refreshing a recognizable brand is more involved than one might think. Certainly, choosing the right designer to perform the nip and tuck is an important element for success. Here are a few other factors to consider:

Strategy

Companies have many reasons for updating their brand: revising the old look before it becomes outdated, increasing attention to generate sales, or even fixing a problem with the existing brand. Whatever the reason, the strategy should drive the design and not the other way around. A brand is more than just a pretty logo and needs to accurately represent the company's vision, values and mission to build strong brand equity with consumers.  A company must also consider its reputation and make certain it is sending the right message with design elements, images, and language.

Consumer Opinion

Consumer...

Posted on Tuesday, February 25, 2014
Blog Categories:
 | boostDFM

New digital marketing agency boostDFM made their presence known with an unprecedented showing at AdFed Suncoast’s annual competition, or ADDYs, taking home awards for branding, website design and mobile/desktop apps.

The evening saw many firsts, not only for the agency, but for the ADDYs as well. BoostDFM took home 29 ADDYs (including two “Best in Category,” or AMY awards, for website design and branding), more than any other single agency, and was the only agency to win for mobile/desktop applications. BoostDFM demonstrated a literal Midas’ touch, taking the gold for every website entry they had in contention. The gold ADDY winners go on to compete at the district level. 

List of Awards: 12 Gold Awards, 2 AMY Awards, 15 Silver Awards

John Cannon Homes:

"Best Responsive Website" - AMY/Gold

"Best Consumer Website" - Gold

"Best Packaging DVD" - Silver

"Best Consumer Trade Magazine Ad" - Silver

...

Posted on Tuesday, November 19, 2013
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RGB stands for "Red, Green, Blue" and refers to the three colors of light that mix together to form any color. TVs and computer monitors use RGB to create the images you see on the screen.

Posted on Tuesday, November 19, 2013
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A raster image is a way to represent photos or illustrations as digital images. If a raster image is enlarged too much, it will appear to be jagged, fuzzy or low quality. Vectors use points, lines, curves, and shapes to represent images in computer graphics. Vector graphics can be enlarged without a loss in image quality.

use it in real life: Lets say you have a logo thats a vector file and a photo image thats a raster file. Now lets say you want them to be used in a print ad. Based upon its resolution, the photo can only be enlarged so much and then it will loose its image quality and become jagged or "bitmapped". It also cannot be easily reproduced on surfaces like a t-shirt or a hat. The logo can be enlarged as much as is required and not loose its image quality. Also, the vector image can be easily reproduced on all types of surfaces. This is why designers want to create logos that are vector files,...

Posted on Tuesday, November 19, 2013
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The quality of an image and how well it reproduces. In printing, it refers to the number of Dots Per Inch (DPI) printed on a page. Generally, the more dots per inch, the better quality the image. In websites, it refers to Pixels Per Inch (PPI) on the screen.

use it in real life: Designers working in print are always wanting "hi-res" or high resolution image files because printing requires resolution or more dots per inch (DPI) to make it appear sharp and in focus than an on-screen image. Printing requires 300 DPI vs 72 PPI or Pixels per inch for monitors, TVs or other screens.

Posted on Friday, November 15, 2013
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John Cannon Homes Invests in Homebuilding Market

Sarasota, Fl. — In a show of confidence in Sarasota’s homebuilding market, John Cannon Homes is launching an updated brand, advertising and customer-driven website this week. The investment in the company’s fundamental public communications is intended to modernize electronic communications and make it easier for people to invest in Sarasota through custom home-buying.

“There’s an upward trend in new home construction,” said John Cannon, CEO. “It’s an excellent time to invest in the...

Posted on Tuesday, October 29, 2013
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It's Worth a Shot Photography of Tampa

Recently we had the pleasure of working on a small Drupal site for a great client: It’s Worth a Shot Photography of Tampa. IWAS had a minimal budget to work with, but we were committed to finding creative ways to include all of the features IWAS wanted to incorporate into their website for a price they could afford.

Our client’s first requirement was of course, showcasing their bread and butter - photos - hence the prominent slideshows on the home page and several secondary pages. IWAS has not had experience with content management systems in the past and wanted an easy way to show the different styles of photography they shoot, so we added a simple check box listing of the various pages on the back end for them. They are able to upload all of their photos the same way, and simply check click on which pages they want the images to display. Pretty nifty, and the client appreciated the ease of use.

Originally the site was just a showcase of photos and a contact form,...

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