Although they are different from one another, microsites and landing pages can be used in conjunction with search engine optimization, search engine marketing and online advertising for more targeted content.
Usually only one page, landing pages are important for lead-generation as they lead the visitor to take an action. Essential to the success of direct marketing campaigns such as pay per click search engine marketing, direct mail, print advertising, etc., we use and test many different landing pages through A-B testing or Multivariate testing in order to optimize conversion rates.
A microsite also converts site visitors into leads, but a microsite does this through a more content-heavy approach, which offers enhanced search engine optimization opportunities over and above the landing page. The SEO advantage is in having a number of topic-specific pages with more original content, and the more content your...
A 2-D structure made up of intersecting vertical and horizontal lines used in page layout for print or web. This structure allows the designer to organize type and images in a logical format.
see also: layout
A GIF (graphics interchange format) graphic file on a web page which consists of two or more images shown in timed sequence which gives the appearance of movement. An animated GIF can loop endlessly or it can complete a sequence and stop.
use it in real life: You have probably been annoyed by an animated GIF while surfing the web, for example, a twirling icon or a banner with a hand that waves or photos that "move" like a mini movie
A Graphics Interchange Format is a type of graphic file used for file compression to reduce transfer time and can store text and graphic images up to 256 colors.
see also: jpg, tiff
Named for the Joint Photographics Experts Group which created the standard, a JPEG or JPG is a type of file compression for images. The degree of compression can be adjusted, allowing a selectable tradeoff between storage size and image quality. JPG is better than GIF for photos as GIF files can only have 256 different colors and JPG can have millions.
see also: gif, tiff
A Tagged Image File Format is a type of file compression for type and images in monochrome, gray scale, 8-and 24-bit color that allows file storage or exchange between graphics programs.
see also: gif, jpg
Small Businesses Growing on Social Media
Small Businesses around the world is growing their presence on social media starting with their chief executive officer. More than 1/3 of CEOs say they spend more than six hours on social media and although they wished they spent less time, they understand the importance of it. According to a new report from VerticalResponse, social media interactivity among small businesses is growing quickly with more than 85% saying they spend more than 6 hours per week on social media and of that 85%, 7% spend 21+ hours a week focusing on their social media accounts. Has your company developed a social strategy? Is it still important?
Coke Wants Instagram
Coca-Cola is diving into the social media business as of November 1st. Coke launched a new app called “HappyPlaces” now available in the Android and Blackberry markets that shares photos. Sound familiar? Essentially Coke has decided to launch...
Digitally Planning for 2013
It still amazes me when people get “sticker shocked” when asking for digital products. We are less than two months away from 2013 and many are already starting to consider what investment they will need to make in their digital properties. Whether you are a small, medium or large business, consider what things you may need to pay for digitally in 2013. Some of the things to consider budgeting for are website cost whether its design, developing or your typical hosting fees. Another fee to consider is a social media strategist or someone that can work with you on developing a social presence. Lastly, consider mobile apps and social/mobile/Internet advertising as part of your 2013 budget. Be realistic with your numbers and ask experts to define some of the cost associated.
Your Website Still Matters
It’s interesting to me that many businesses focus so much of their time and money on developing their...
Mobile Viruses, Android Leads
Earlier this year, Google took new efforts to limit viruses and malware by introducing a new level of security to the Google Play Store to search for malicious code. However, even with the additional measures Google had an increase in malware and viruses in the 3rd Quarter making it the leading mobile device with the most possible apps that are consider malware or viruses. So of the malware available within an app that’s downloaded could steal images or information on your device, wipe you device clean or worst, view all of your text messages on the device. The next time you are looking to download an app, make sure it’s from a trusted developer before just clicking.
New LinkedIN Success
While Facebook made many Internet companies especially in the social media market skeptical about ever going Public, LinkedIN leads the pack with continuing success. LinkedIN, considered the 3rd largest social...
Opening Weekend for Windows 8
This past weekend was the first official weekend with Windows 8 on the market and analyst has speculated mixed reviews on both sides. We already knew this was going to be a HUGE leap for Windows with a very large learning curve for those who have been using Windows for years. The great things about the new W8 are its interactive, app driven, touch friendly and sync ready. However, with all these enhancements the learning curve is somewhat difficult starting with the live hidden sides where your setting on other information is. You have to get use to there being 4 sides on the PC with different programs under all. The good news is its innovative and forward thinking; bad news is the consumer ready for this kind of change for Windows.
iPad Mini Sold Out
If you were thinking the iPad was going to fail measurably than think again. Apple is reporting they have sold out of many models for the new...